Shake Shack

Financing

Shake Shack: Cities are bouncing back, but inflation persists

Shake Shack raised menu prices another 3.5% in March and said more price hikes could be on the way.

Operations

Shake Shack plans 15 restaurants in Thailand

The deal is part of an expanded partnership with Maxim’s Caterers, a licensee who already operates 24 of the burger-and-shake locations in greater China.

While other chains have fully recovered from the pandemic, and then some, the New York City-based fast casual keeps getting battered by the pandemic’s waves.

Employers are also finding that more hours are needed because new hires aren't as efficient.

The fast-casual burger brand said there is too much uncertainty to predict when it might return to pre-pandemic sales trends.

The latest COVID surge has meant reduced sales for the fast casual in recent weeks as it is forced to temporarily close restaurants and limit store hours.

Black truffles, cherry peppers, avocado and more are helping the fast casual drive check averages even as margins get hit by soaring labor, food and supply costs.

The fast casual, which opens its first-ever drive-thru next month, continues to build out its digital channels and other ordering options after the pandemic upended its dine-in-focused operating model.

The fast casual’s same-store sales remained down significantly over 2019, but have improved in October, with suburban restaurants soaring above all others.

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

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