Shake Shack

Shake Shack remains in rebuilding mode

By Heather Lalley on Feb. 18, 2022

While other chains have fully recovered from the pandemic, and then some, the New York City-based fast casual keeps getting battered by the pandemic’s waves.

Financing

Shake Shack to raise prices again after omicron takes its toll

By Heather Lalley on Feb. 17, 2022

The fast-casual burger brand said there is too much uncertainty to predict when it might return to pre-pandemic sales trends.

Operations

Shake Shack soars on Q4 recovery. But will omicron erase those gains?

By Heather Lalley on Jan. 11, 2022

The latest COVID surge has meant reduced sales for the fast casual in recent weeks as it is forced to temporarily close restaurants and limit store hours.

Food

Shake Shack tries a new strategy: Premium menu add-ons

By Heather Lalley on Dec. 02, 2021

Black truffles, cherry peppers, avocado and more are helping the fast casual drive check averages even as margins get hit by soaring labor, food and supply costs.

Operations

Shake Shack CEO: We need to be an ‘omnichannel’ brand

By Heather Lalley on Nov. 17, 2021

The fast casual, which opens its first-ever drive-thru next month, continues to build out its digital channels and other ordering options after the pandemic upended its dine-in-focused operating model.

Financing

Shake Shack is almost getting back to 2019 growth

By Heather Lalley on Nov. 04, 2021

The fast casual’s same-store sales remained down significantly over 2019, but have improved in October, with suburban restaurants soaring above all others.

Marketing

Snapchat is taking over an NYC Shake Shack

By Heather Lalley on Oct. 18, 2021

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Operations

Shake Shack updates its drive-thru plans

By Heather Lalley on Oct. 08, 2021

The fast-casual burger chain said it will open its first drive-thru in Maple Grove, Minn., instead of Orlando, as originally planned. Shake Shack said it intends to have 10 drive-thrus by the end of 2022.

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