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Sonic

Marketing

3 partnerships that paid off on social media

 By Lisa White on Jun. 22, 2017

Recent partnerships won social media buzz for these limited-service brands.

Technology

This week’s 4 head-spinning moments: Slow sizzlers

 By Peter Romeo on Jul. 07, 2017

The restaurant industry had its own fireworks in recent days. They were just a little harder to spot.

Food

Chains leap ahead on ‘plant forward’

By Peter Romeo on Jul. 19, 2017

The trend of making vegetables a star is quickly shifting down from high-end dining into the mass market. Here are some of recent efforts by sizable chains, including one of the industry's largest.

DOL asks franchisors to help enforce labor regs

By Peter Romeo on Aug. 01, 2017

The department said it'd like a collaborative deal signed last week with Sonic to be a model for restaurant franchisors.

Operations

The largest limited-service franchisees by region

By Mary Chapman on Aug. 04, 2017

A look at the largest franchisees in each region finds companies that are experts in their markets, and have local management and distribution to support franchisee stores.

Consumer Trends

This week’s 5 head-spinning moments: Most and least

By Peter Romeo on Aug. 25, 2017

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Consumer Trends

The 10 most alluring LTOs in August

By Lizzy Freier on Aug. 30, 2017

Consumers reveal which limited-time offers they are most likely to order based on the name and description.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Technology

Sonic hit with security breach believed to affect 5M patrons

By Peter Romeo and Benita Gingerella on Sep. 27, 2017

Experts say the hacking could be one of the largest to date.

Food

What’s the next Nashville hot chicken?

By Lizzy Freier on Oct. 23, 2017

What regional chicken recipe could be the next big hit at chains?

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