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Sonic

Marketing

Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Consumer Trends

The 10 most alluring LTOs in August

Consumers reveal which limited-time offers they are most likely to order based on the name and description.

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

A look at the largest franchisees in each region finds companies that are experts in their markets, and have local management and distribution to support franchisee stores.

The department said it'd like a collaborative deal signed last week with Sonic to be a model for restaurant franchisors.

The trend of making vegetables a star is quickly shifting down from high-end dining into the mass market. Here are some of recent efforts by sizable chains, including one of the industry's largest.

The restaurant industry had its own fireworks in recent days. They were just a little harder to spot.

Recent partnerships won social media buzz for these limited-service brands.

The drive-in chain is believed to be the first national quick-service chain to test a beef-mushroom blend as a variation on its signature product.

The drive-in chain known for its drink specials recently completed a refranchising program