Sonic

Marketing

Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Consumer Trends

The 10 most alluring LTOs in August

Consumers reveal which limited-time offers they are most likely to order based on the name and description.

Consumer Trends

This week’s 5 head-spinning moments: Most and least

By Peter Romeo on Aug. 25, 2017

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Operations

The largest limited-service franchisees by region

By Mary Chapman on Aug. 04, 2017

A look at the largest franchisees in each region finds companies that are experts in their markets, and have local management and distribution to support franchisee stores.

DOL asks franchisors to help enforce labor regs

By Peter Romeo on Aug. 01, 2017

The department said it'd like a collaborative deal signed last week with Sonic to be a model for restaurant franchisors.

Food

Chains leap ahead on ‘plant forward’

By Peter Romeo on Jul. 19, 2017

The trend of making vegetables a star is quickly shifting down from high-end dining into the mass market. Here are some of recent efforts by sizable chains, including one of the industry's largest.

Technology