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Sonic

Leadership

Sonic promotes Claudia San Pedro to president

The company also promoted Corey Horsch to CFO and elected a new director.

Operations

This week’s 5 head-spinning moments: Making restaurants great again

When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.

Financing

Sonic expects big tax savings

By Jonathan Maze on Jan. 05, 2018

The chain expects as much as a 10-percentage-point improvement in its tax rate, thanks to reform.

Sonic launches holiday specials

By Restaurant Business Staff on Nov. 28, 2017

The limited-time offerings include deals on its Lil' Burritos and Double Feature.

Workforce

3 reasons it’s so hard to staff restaurants in 2017

By Alaina Lancaster on Nov. 16, 2017

And how restaurants are convincing staff to stick around against all odds.

Food

What’s the next Nashville hot chicken?

By Lizzy Freier on Oct. 23, 2017

What regional chicken recipe could be the next big hit at chains?

Technology

Sonic hit with security breach believed to affect 5M patrons

By Peter Romeo and Benita Gingerella on Sep. 27, 2017

Experts say the hacking could be one of the largest to date.

Marketing

Mastering social media's new tools: Facebook

By Benita Gingerella and Lisa White on Sep. 18, 2017

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Consumer Trends

The 10 most alluring LTOs in August

By Lizzy Freier on Aug. 30, 2017

Consumers reveal which limited-time offers they are most likely to order based on the name and description.

Consumer Trends

This week’s 5 head-spinning moments: Most and least

By Peter Romeo on Aug. 25, 2017

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

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