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Sonic

Consumer Trends

This week’s 5 head-spinning moments: Most and least

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Operations

The largest limited-service franchisees by region

A look at the largest franchisees in each region finds companies that are experts in their markets, and have local management and distribution to support franchisee stores.

DOL asks franchisors to help enforce labor regs

By Peter Romeo on Aug. 01, 2017

The department said it'd like a collaborative deal signed last week with Sonic to be a model for restaurant franchisors.

Food

Chains leap ahead on ‘plant forward’

By Peter Romeo on Jul. 19, 2017

The trend of making vegetables a star is quickly shifting down from high-end dining into the mass market. Here are some of recent efforts by sizable chains, including one of the industry's largest.

Technology

This week’s 4 head-spinning moments: Slow sizzlers

By Peter Romeo on Jul. 07, 2017

The restaurant industry had its own fireworks in recent days. They were just a little harder to spot.

Marketing

3 partnerships that paid off on social media

By Lisa White on Jun. 22, 2017

Recent partnerships won social media buzz for these limited-service brands.

Sonic to try reduced-beef burgers

By Peter Romeo on Jun. 22, 2017

The drive-in chain is believed to be the first national quick-service chain to test a beef-mushroom blend as a variation on its signature product.

Top 500 Chains

Sonic Drive-In

Jun. 12, 2017

The drive-in chain known for its drink specials recently completed a refranchising program

SONIC Drive-In

Jun. 11, 2017

The drive-in bills itself as “The Ultimate Drink Stop” with 1,000,000+ drink combinations

2017 Top 500: Burger

By Restaurant Business Staff on Jun. 07, 2017

The top three burger chains, all QSRs, own two-thirds of the category's sales.