Continue to Site >>>

Sonic

Food

How chain chefs powered menu R&D forward during the pandemic

By Patricia Cobe on Sep. 17, 2020

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Operations

A look inside Sonic's new prototype

 By Jonathan Maze on Jul. 28, 2020

The new location in Oklahoma includes 18 docks, patio seating and the chain’s new brand identity.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value is a strong motivator for consumers’ menu choices

By Patricia Cobe on Jun. 02, 2020

Deals are a draw in both quick service and casual dining, finds Technomic.

Top 500 Chains

Sonic Drive-In

Apr. 21, 2020

The drive-in chain grew same-store sales for the second straight year under new parent Inspire Brand

Financing

How Sonic is rethinking its brand identity

By Jonathan Maze on Mar. 04, 2020

Claudia San Pedro, the chain’s president, joins this week’s episode of "A Deeper Dive" to discuss its new marketing, technology and other issues.

Financing

A large Sonic franchisee declares bankruptcy

By Jonathan Maze on Feb. 10, 2020

The franchisor plans to buy 73 Sonic locations from the franchisee, SD Holdings, which also operates MOD Pizza and Fuzzy’s Taco Shop.

Food

Restaurants help guests beat the winter blahs with food and drink

By Patricia Cobe on Feb. 04, 2020

Menu news of the week: Feb. 3, 2020

Food

Menu news of the week: Nov. 11, 2019

By Patricia Cobe on Nov. 11, 2019

A roundup of the most recent introductions and menu news at QSRs and fast casuals.

Marketing

Inspire Brands adds to its C-suite

By Peter Romeo on Oct. 01, 2019

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

  • Page 4