Sonic

Technomic: Drive-thru data

By Restaurant Business Staff on Feb. 07, 2017

As consumers increase their off-premise dining, limited-service operators will continue to study their priorities and habits, as well as borrow ideas from chains who are doing it right.

Sonic hits on a program to boost margins

By Peter Romeo on Mar. 30, 2018

The initiative teaches franchisees how to use their POS and back-office systems as more effective cost-cutting tools.

Sonic posts 11.5% comp gain

By Peter Romeo on Mar. 02, 2015

The franchisor of the Sonic drive-in Burger King posted a comparable-store sales gain of 11.5 percent, year over year, for the quarter ended Feb. 28. Most of the increase came from a rise in guest counts, management said.

Sonic registers a bad quarter

By Peter Romeo on Mar. 29, 2017

Same-store sales fell 7.4% systemwide, and revenues dropped 25% because of accelerated refranchising.

Sonic’s comp sales jump 4.9%

By Kelsey Squire on Oct. 20, 2015

Execs at the drive-in chain consider breakfast a primary growth vehicle, implying that McDonald’s all-day breakfast won’t be a threat to sales.

5 forces chipping away at franchising

By David Farkas on Apr. 19, 2017

Business as usual is out the door. These factors are causing operators to reshape the traditional model.

Earnings update: Behind the comps

By Sara Rush Wirth on Nov. 12, 2015

As quarterly earnings calls stream out from publicly traded chains, year-over-year comp sales are coming in as a mixed bag of gains and losses.

SONIC Drive-In

Jun. 11, 2017

The drive-in bills itself as “The Ultimate Drink Stop” with 1,000,000+ drink combinations

Sonic realigns top leadership for firmer grip on tech

By Peter Romeo on Jan. 29, 2016

The C-suite was reorganized to bridge traditional endeavors with digital.

3 partnerships that paid off on social media

By Lisa White on Jun. 22, 2017

Recent partnerships won social media buzz for these limited-service brands.

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