Beverage
Starbucks' new cold cups will use a lot less plastic
The Seattle-based coffee shop chain, which now gets most of its beverage sales from cold coffee, is introducing new, more sustainable cups that cut plastic by up to 20%.
Marketing
So much for Starbucks' journey into the metaverse
The coffee shop chain told customers late last week that it would end its Starbucks Odyssey NFT virtual restaurant loyalty program experiment "to prepare for what comes next."