Starbucks

The flaw in ‘frictionless’

By Kelly Killian on Apr. 16, 2015

As a consumer, and more specifically as a busy working mom, I don’t dislike the idea of being able to order food ahead, run in, grab it and be on my way.

Starbucks joins forces with Lyft

Jul. 23, 2015

The coffee giant adds the ride-sharing startup to its growing list of customer-loyalty program partners.

Marketing

Brand messaging for millennials vs. boomers

By Sara Rush Wirth on Oct. 26, 2015

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Starbucks revises loyalty program to spur per-visit spending

By Kelsey Squire on Feb. 22, 2016

The changes will also speed up transaction times, the coffee giant said.

Starbucks inks deal with Anheuser-Busch

By Peter Romeo on Jun. 03, 2016

The two beverage giants are going into the tea business together.

Technology

Restaurant Business tests chain apps

By Sara Rush Wirth and Benita Gingerella on Oct. 30, 2016

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

Beverage