How to build buzz
It's the hottest, well, buzzword in marketing. Buzz. Everybody wants it. Not everybody has it. And to get it, best you forget the old lingo of media buys,...
Marketing
Social media loves Starbucks—and hates it
Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).
The big trend in soft drinks is do it-yourself—an offshoot of prolific mixology programs. With a spritz of seltzer, housemade infusions and syrups do double duty in sodas as well as cocktails, commanding a markup. Even Starbucks is testing artisan sodas as the coffee giant tries to diversify its beverage offerings.