Starbucks

Fast Company is a magazine for, about and inspirational to organizations that embody the attributes that define the best ways to compete, work, and win. In "Is Your Company Up To Speed," from the June 2003 issue, Fast Company poses these questions to businesses who want to be "fast."

The dessert menu has typically been a surefire way to boost the check by hitting customers at their vulnerable sweet spots. But for many restaurant patrons,...

Using citrus fruits in winter menu items satisfies consumer demand for seasonal ingredients and for healthier fare. These sour-sweet powerhouse fruits not only pack in large doses of vitamin C and potassium, but also offer folate, fiber, and trace minerals. Customers looking to tone down the calorie count have good reason to look for citrus on the menu; the fruits add only about 100 calories per cup to any food item.