Financing
Subway and the shadow of the $5 Footlong
The Bottom Line: The marketing campaign was one of the most successful in restaurant industry history. But that promotion is stuck in consumers’ memory, making its offers more difficult.
Financing
Subway plans a big discount as it works to reverse a sales slide
The sandwich giant plans to give digital customers $6.99 Footlong subs starting later this month. The company has seen soft sales in recent months as consumers cut back on dining.