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Sweetgreen

Marketing

Sweetgreen wants to be a lifestyle brand again

 By Lisa Jennings on Mar. 12, 2026

Hoping to turn around traffic declines, the fast-casual chain is shifting its marketing strategy back to what was used in the early days, with music and events. CEO Jonathan Neman is promising "wild stuff" this year.

Operations

Sweetgreen wanted to reach 1,000 units by the end of the decade. It may take a bit longer

 By Lisa Jennings on Mar. 03, 2026

The fast-casual salad chain slowed its pace of growth significantly this year. Now the company is reviewing its portfolio. Is shrinkage in Sweetgreen's future?

Operations

Struggling Sweetgreen is rethinking its menu pricing

By Lisa Jennings on Feb. 27, 2026

The fast-casual salad chain's same-store sales plunged 11.5% in the fourth quarter and 7.9% for the year, prompting executives to consider simplifying its cost structure.

Operations

Sweetgreen jumps on catering bandwagon with new Build Your Own option

By Lisa Jennings on Feb. 05, 2026

The chain unveiled a new format for groups of 10 to 10,000, allowing guests to create an off-premise makeline. It's the latest fast-casual chain to push hard into catering.

Food

Sweetgreen taps longevity expert for latest collab

By Lisa Jennings on Jan. 06, 2026

The fast-casual chain's new "Eat What Loves You Back" menu was designed by aging-well advocate Dr. Mark Hyman of Function Health. Will it help you live to 100?

Technology

Sweetgreen completes sale of Spyce robotics business to Wonder

By Joe Guszkowski on Jan. 02, 2026

The $186.4 million deal will free the fast-casual salad chain to focus on growth and operations while allowing Wonder to pursue plans to automate its kitchens.

Leadership

Sweetgreen co-founder Nathaniel Ru to step down

By Lisa Jennings on Dec. 17, 2025

After a challenging year, one of the three leaders who founded the fast-casual chain in 2007 will retire on Jan. 1, though he remains on the board.

Marketing

Sweetgreen goes for magic $10 price point with new Blackened Chicken Harvest Bowl

By Lisa Jennings on Dec. 08, 2025

The fast-casual chain on Monday debuted a new value-priced variation of its iconic Harvest Bowl, available to loyalty members for a limited time. It's the latest move in an ongoing attempt to improve the brand's price perception.

Food

Sweetgreen debuts mega-protein bowl

By Lisa Jennings on Nov. 18, 2025

The new Power Max Protein Bowl has four servings of chicken and 106 grams of protein. But it's pricey.

Food

Sweetgreen wants to help protein-crazed consumers manage their macros

By Lisa Jennings on Nov. 10, 2025

The fast-casual chain launched a new macronutrient-tracking tool to help guests design bowls that best meet their muscle-build needs.

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