Taco Bell

Activist wants Scott Bergren, Lee Sanders on BWW's board

Mick McGuire, an investor known to play an active role, also wants a seat for himself.

Marketing

Mastering social media's new tools: Snapchat

The original disappearing photo and video app is still hitting hard with teens and young adults.

Not so long ago, only a restaurant chain with the heft of a McDonald's or an Applebee's or a Red Lobster could get a major food manufacturer to produce...

A drive-thru attendant’s job is fairly simple: take orders, make change, pour drinks, double check orders, be the face of the brand for an instant. Now cell phone cameras are adding another responsibility: straight man for the amateur prankster.

Workers are calling for the right to unionize without interference from employers and for pay of $15 an hour.

The quick-service chain’s exposure is being touted by the social media platform as proof the site is a viable ad medium for big consumer brands.

Familiar supermarket and candy-store brands figure into the latest crop.

Chains are scrambling to develop phone apps, pay-at-the-table options and other digital whistles and bells. But which of those do customers really want?

The chain is playing coy about the mystery product, which it will unveil during the Super Bowl.

Taking a cue from its annual World Series giveaway, the chain is debuting a promotion tied to the NBA Finals.

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