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Taco Bell

Marketing

Think we're seeing deep discounts today? Here's when the price shifts really hit the fan

 By Peter Romeo on Jul. 11, 2024

Restaurant Rewind: Even all these years later, the semi-permanent bargains that Taco Bell and McDonald's embraced in the '80s and '90s still astound.

Marketing

Pack your bags for the Taco Bell retirement community

 By Heather Lalley on Jul. 10, 2024

Marketing Bites: The quick-service chain is opening The Cantinas for just one weekend next month, promising a “leisure lifestyle” for all ages. Plus, French Fry Day is near.

Food

Taco Bell brings back the Nacho Fries Lover's Pass and adds a new fry flavor

By Patricia Cobe on Jul. 02, 2024

Jalapeño Ranch Nacho Fries make their debut at the Mexican restaurant chain along with a 30-day $10 subscription for rewards members.

Marketing

Here's why restaurant chains are selling one another's products

By Peter Romeo on May 30, 2024

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

Food

The biggest Cheez-It ever comes to Taco Bell's menu

By Patricia Cobe on May 30, 2024

A cracker 16 times larger than the original goes into a new Crunchwrap Supreme and Tostada.

Food

Taco Bell's Nacho Fries are back, fired up with a secret sauce

By Patricia Cobe on Apr. 20, 2024

The Mexican fast-food chain partnered with a hot sauce company to launch Secret Aardvark Nacho Fries for a limited run.

Beverage

Taco Bell tests Agua Refrescas in a continuing move to be a 'beverage destination'

By Patricia Cobe on Apr. 11, 2024

The new drinks come in three flavors, each based on energy-boosting green tea and infused with real fruit.

Workforce

Taco Bell franchisee Charter Foods sued for sexual harassment

By Heather Lalley on Mar. 06, 2024

Two women allege the company knowingly hired a registered sex offender, who harassed them when they were 17-year-old high school students.

Food

Taco Bell sprinkles its menu with Tajin

By Patricia Cobe on Feb. 27, 2024

The chain is partnering with the iconic Mexican seasoning blend to spice up a taco, snack and beverage, all in test at one California location.

Food

Taco Bell goes all in on chicken and crunch with new empanada

By Patricia Cobe on Feb. 14, 2024

The Cheesy Chicken Crispanada rolls out nationwide Thursday for a limited time.

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