Taco Bell

Leadership

Taco Bell CEO Mark King is the 2023 Restaurant Leader of the Year

The Mexican fast-food chain thrived under his leadership in 2022, thanks to some big marketing wins and the concept of “restless creativity.”

Food

Taco Bell brings back Nacho Fries and they're hotter than ever

The fan favorite returns for the ninth time in its original form along with a new spinoff fired up with extra heat.

The program with the investment firm Lafayette Square, called Franchise Fast Start, is designed to provide access to capital for underrepresented franchisees of KFC, Pizza Hut, Taco Bell and Habit Burger.

Rewards members can vote on the app now for the return of one of these fan favorites later this year.

The restaurant chain builds demand by teasing the return of popular items and putting a time limit on current best-sellers. Two brand-new LTOs are also in test.

The fast-food restaurant chains are using artificial intelligence to make their weekly supply orders, which is designed to increase accuracy and cut back on food waste.

The owner of Taco Bell, KFC, Pizza Hut and Habit has opened a new restaurant every hour over the past two years, despite challenges in its two biggest markets.

Same-store sales at the Mexican fast-food restaurant chain rose 11% in the fourth quarter. The company sold 45 million Mexican Pizzas last year. And breakfast improved following new ads featuring the comedian.

The restaurants were forced to close for a day but have since reopened. The attack hit the company’s IT systems.

The Mexican chain’s “Ultimate Gameday Box” features its Mexican Pizza, chicken wings and tacos starting Jan. 26. It also has a special “Wings Filter” on its app showing which restaurants have wings available.

  • Page 5