Taco Bell

Financing

Franchisee buys 24 Taco Bells

ABDD Capital acquired the locations in Louisville, Ky.

Financing

Yum Brands to invest $200M in Grubhub

The online ordering company will be the delivery provider for KFC and Taco Bell in the U.S.

But its sister chain KFC stumbles in the fourth quarter amid intense competition.

Shrimp stars in many chain LTOs.

The troubled burrito chain has plucked an experienced marketer from Taco Bell, the sort of chain it swore it would never copy.

Or at least not too much. The industry needs a sometimes-annoying contrarian to keep it fresh and innovative. Let it remain the anti-fast-food brand.

The executive who worked magic at Popeyes would be the ideal chief for a brand just starting its searching for a leader: Taco Bell.

Ells, a chef by training, has been a disruptor, industry critic, apologist, risk taker, contrarian and culinary traditionalist.

The industry showed it's not afraid to stand up to its adversaries on important government issues, and will likely be emboldened going forward by help in the rumble from an unlikely source. It also was fearless in exploiting the opportunities afforded by the P.F. Chang's Olympics. Or something like that.

The chips will be available in May, with flavors based on the chain's sauce packets.

  • Page 57