Taco Bueno


Guillermo Perales takes on Taco Bueno

The longtime franchisee is now in charge of an entire brand, and he’s impatient to get things fixed, says RB’s The Bottom Line.

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Taco Bueno

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Perales' Sun Holdings recently completed its purchase of the Mexican chain following a restructuring.

Operators are tapping seasonal ingredients and holiday flavors to create new dishes.

Discounts are still a staple, but new come-ons include free rides and tamales.

Bad weather led to a 20% decline in sales that made an “immediate” filing and sale necessary, says RB’s The Bottom Line.

Dallas-based franchisee Sun Holdings will take control of the 169-unit chain.

The company cited “changing traffic patterns” for the closures.

Jollibee Foods wants to buy a Mexican concept, and there are plenty to choose from, says RB’s The Bottom Line.

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