Taco Cabana

2017 Top 500: Mexican

The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.

The Week in Franchising, May 18, 2012

A new look for a coffee brand, a new growth specialist for two Latino concepts, and deals, deals, deals for several new and established franchisors.

From their headquarters in San Antonio, Texas, Taco Cabana’s culinary team—Diego Galicia, R&D coordinator, and Walter “Smokey” Waters, executive...

Comp sales also rose at the company’s Taco Cabana and Pollo Tropical brands.

Meanwhile, a deluge in Florida kept some Pollo Tropical customers away, says the parent of both brands, Fiesta Restaurant Group.

As separate businesses, Pollo Tropical and Taco Cabana will no longer compete for resources, execs said.

The chain has hired a vice president of marketing and a new executive chef.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

The parent of Taco Cabana and Pollo Tropical said it will review its strategic direction, including a pending split of the brands.

Parent company Fiesta Restaurant Group has reached into fine-dining for its new chief.

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