TGI Fridays

Marketing

Market research by emoji

See how operators are using the pint-sized images to get a read on consumers.

Marketing

Anatomy of a cross-platform marketing campaign

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Operators hope to see a lot of green this Black Friday.

Guests are now able to place an order, pay their bill or make a reservation using just their voice.

A test of wine delivery is set to follow next month.

Shifting consumer demands have hammered the likes of Applebee's and Chili's, and their recovery is uncertain, says RB's The Bottom Line.

See which brand beat Denny’s, Applebee’s and others in a new ranking of full-service concepts by the strength of their customer following.

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