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Value and comfort trump innovation in recent LTO launches

The pandemic has slowed R&D, but chains are luring consumers with meal deals.


Fast-food chains take a cautious approach to reopening

With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.

But executives downplayed any impact on sales and suggested that reports of the outage are exaggerated.

The chain’s morning sales have held up during the pandemic, helping its sales more fully recover in recent weeks.

Hundreds of its restaurants have stopped selling burgers amid beef supply challenges.

Supply challenges have put some stress on Wendy’s and other chains that use fresh beef for burgers.

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.


The chain’s sales were up 15% in the week after its breakfast launch before the pandemic changed everything.

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

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