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Wendy's

Financing

Wendy’s sales soar in July, thanks to breakfast

The chain’s same-store sales rose 8.2% during the month, and the company is now planning to spend big to market the daypart later this year.

Marketing

Wendy’s launches a national loyalty program

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

The big Pizza Hut and Wendy’s operator had too much debt. But its capital structure was far from unique, says RB’s The Bottom Line.

The company admits that it was “super worried” about the impact of the pandemic on its morning debut, but the daypart has gone well so far, says RB’s The Bottom Line.

The burger chain said same-store sales were down just 1.9% for May.

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.

But executives downplayed any impact on sales and suggested that reports of the outage are exaggerated.

The chain’s morning sales have held up during the pandemic, helping its sales more fully recover in recent weeks.

Hundreds of its restaurants have stopped selling burgers amid beef supply challenges.

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