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Wendy's

Food

Wendy’s brings back the pretzel bun

 By Jonathan Maze on Sep. 01, 2020

The chain’s new Pretzel Bacon Pub Cheeseburger is priced at $5.69 and features a pretzel bun and beer cheese.

Financing

Wendy’s sales soar in July, thanks to breakfast

 By Jonathan Maze on Aug. 05, 2020

The chain’s same-store sales rose 8.2% during the month, and the company is now planning to spend big to market the daypart later this year.

Marketing

Wendy’s launches a national loyalty program

By Jonathan Maze on Jul. 21, 2020

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

Financing

NPC International’s bankruptcy should be a wake-up call for franchises

By Jonathan Maze on Jul. 01, 2020

The big Pizza Hut and Wendy’s operator had too much debt. But its capital structure was far from unique, says RB’s The Bottom Line.

Financing

Wendy’s ‘found gold’ in its breakfast offering

By Jonathan Maze on Jun. 17, 2020

The company admits that it was “super worried” about the impact of the pandemic on its morning debut, but the daypart has gone well so far, says RB’s The Bottom Line.

Operations

Despite supply issues, Wendy’s sales climb nearly to 2019 levels

By Peter Romeo on Jun. 09, 2020

The burger chain said same-store sales were down just 1.9% for May.

Food

Value and comfort trump innovation in recent LTO launches

By Patricia Cobe on May 11, 2020

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

Financing

Fast-food chains take a cautious approach to reopening

By Jonathan Maze on May 07, 2020

With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.

Financing

Wendy’s acknowledges its fresh beef shortage

By Jonathan Maze on May 06, 2020

But executives downplayed any impact on sales and suggested that reports of the outage are exaggerated.

Financing

Wendy’s finds some surprising sales and profitability in the morning

By Jonathan Maze on May 06, 2020

The chain’s morning sales have held up during the pandemic, helping its sales more fully recover in recent weeks.

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