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Wendy’s sales grow, but margins take a hit

Company-operated stores’ profits declined on higher costs, but the chain had one of its best years for unit growth in its history.


When Wendy’s and McDonald’s went chain shopping

Restaurant Rewind: The burger giants once swelled their portfolios to include everything from pasta concepts to burrito chains. Here's why they ultimately pared back down to burgers.

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

The burger chain, which is making a big push into international markets, believes it can build a lot more restaurants south of the border.

The burger chain says it can go into small towns and urban areas thanks to a new franchise recruitment effort and ghost kitchens.

The purchase, which closed in December, came as restaurant margins thinned due to rising labor and commodity costs.

The burger chain announced the initiative, “Own Your Opportunity,” which includes financing help and new formats that lower the buildout costs.

Reality Check: McDonald's is going to give that shape a try, but for a radically different reason.

The Hot Honey Chicken Biscuit is the first new product in the morning lineup since the daypart was introduced two years ago. The chain is also introducing a Hot Honey Chicken Sandwich.

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