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Wendy's

Consumer Trends

3 emerging trends we’re watching in October

Here are some of the tactics Restaurant Business is monitoring as the industry tries to win an increasingly hype-sensitive and socially conscious guest.

Marketing

How Wendy's tackles trolls

Strategies to answer social media harassment.

Consumers reveal which chain limited-time offers they are most likely to purchase based on name and description.

Top franchise companies are driving growth, finds researcher Technomic's Top 400 Franchise Report. The 200 largest franchisees grew sales 8.2 percent in 2014, 2.5 times the rate of the Top 500 chains. Unit growth among these companies, too, was three times higher than their franchisors.

At what point of saturation do these once on-trend ingredients begin to lose their marketing appeal?

Meritage believes the restaurants will add over $100 million in annual sales.

Is Trian strengthening its hold on the franchisor?

Restaurant Business breaks down the plans for kiosk implementation at top chains and checks in with other concepts that already use kiosks, including Panera, to see how the technology is working for them.

The burger chain added more locations in 2017 than it had since 2004.

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