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Wendy's

Financing

As its breakfast business grows, Wendy’s takes aim at Burger King

 By Jonathan Maze on Aug. 12, 2022

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.

Food

Everybody is now selling French Toast Sticks

 By Patricia Cobe on Aug. 09, 2022

Wendy's joins Sonic, Jack in the Box and other brands with the launch of Homestyle French Toast Sticks. The sweet, dunkable finger food is having a moment on fast-food breakfast menus.

Marketing

Subway veers from the trend of following a blockbuster ad campaign with a dud

By Restaurant Business Staff on Jul. 12, 2022

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

Financing

Here is what Nelson Peltz should do with Wendy’s

By Jonathan Maze on Jun. 01, 2022

The Bottom Line: The company’s longtime largest shareholder may try to buy the whole chain. But the company could consider a merger. Here are a few of our ideas.

Financing

It may be deja vu all over again for Nelson Peltz and Wendy's

By Restaurant Business Staff on May 31, 2022

Restaurant Rewind: The investor knows how to bag his prey. Will this pursuit be as nasty as the last one?

Workforce

How to spot an employee considering a deadly mass attack

By Peter Romeo on May 26, 2022

The shooter in Uvalde, Texas, had reportedly worked in a restaurant to pay for his guns and ammo. Here are some flags that a member of your staff might be contemplating violence.

Financing

Wendy’s, with Nelson Peltz pulling the strings, missed the consolidation boat

By Jonathan Maze on May 25, 2022

The Bottom Line: The burger chain tried operating other brands and then sold them to focus on its core brand. But that may not be doing the company any favors on Wall Street.

Financing

Wendy’s biggest shareholder may take the chain private

By Jonathan Maze on May 24, 2022

Nelson Peltz’s Trian Partners, which owns nearly 20% of the company’s stock, said it has approached the board about a possible acquisition, sending the shares soaring.

Financing

Wendy’s sales grow, but margins take a hit

By Jonathan Maze on May 11, 2022

Company-operated stores’ profits declined on higher costs, but the chain had one of its best years for unit growth in its history.

Financing

As inflation soars, lower-income consumers slow their restaurant spending

By Jonathan Maze on May 11, 2022

The Bottom Line: Quick-service restaurant executives say they’re seeing fewer visits from people with lower incomes and more visits from those with higher incomes. But that difference may not last for long.

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