Wingstop

Leadership

Wingstop promotes former CFO Skipworth to COO and president

By Heather Lalley on Aug. 29, 2021

Alex Kaleida will move into the chief financial officer post at the fast-casual chicken wing chain.

Leadership

Wingstop restructures tech team with focus on marketing

By Joe Guszkowski on Aug. 17, 2021

The chain is putting an emphasis on one-to-one marketing as it look to drive more digital business.

Operations

Wingstop prepares to take on Manhattan

By Heather Lalley on Jul. 28, 2021

The fast-growing wing chain plans to open 25 company-owned restaurants and ghost kitchens in the heart of New York City “as fast as we can,” its CEO said.

Operations

How is Thighstop performing?

By Heather Lalley on Jul. 28, 2021

Wingstop declined to break down the financials on its new virtual concept Wednesday but said its thigh-focused brand is succeeding at helping the chain battle high wing prices.

Marketing

Wingstop wants more people to try its chicken thighs

By Heather Lalley on Jul. 22, 2021

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

Premium

Operations

Why Wingstop’s new virtual brand, Thighstop, may not be around long

By Heather Lalley on Jun. 22, 2021

Bone-in and boneless thighs will be added to Wingstop’s permanent menu “eventually,” said the chain’s COO.

Operations

Wingstop is launching a virtual concept called Thighstop

By Heather Lalley on Jun. 21, 2021

The chain is now selling crispy chicken thighs from its kitchens, as well as boneless breaded thighs in a move to combat the volatility of chicken wing pricing.

Premium

Leadership