Zoes Kitchen

Zoes’ new takeout bid: Family meal packs

The fast-growing Mediterranean chain is offering what it describes as complete family meals built around such entrees as kabobs.

Marketing

Steal this Idea: Marketing on the offense

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Over four days and almost three dozen general and breakout sessions, attendees of the Restaurant Leadership Conference were treated to experiences and insights that extended far beyond business.

The four-unit experiment “is going extremely well,” CEO Kevin Miles told Wall Street.

Operators are willing to give freebies to help foster that bond and technology is making it easier to target offers through loyalty programs and apps.

Second-quarter sales growth spurred a 30 percent rise in revenue at the fast-casual Mediterranean concept.

The fast-casual chain also posted a net loss, despite higher revenues.

In February, Zoës Kitchen joined the growing ranks of fast casuals offering a smartphone app. Free for download on iTunes and Google Play, the LIFE...

Plant-based entrees were named on several forecasters’ top trends lists for 2016, positioning Mediterranean-focused fast casuals in a sweet spot.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

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