Zoes Kitchen

Marketing

Steal this Idea: Marketing on the offense

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Marketing

Apps usurp coupons as customer incentive

Operators are willing to give freebies to help foster that bond and technology is making it easier to target offers through loyalty programs and apps.

While bigger operations were touting seasonal tie-ins, several smaller restaurant concepts were drawing attention with novel menu additions. Here's a sampler plate.

Kitchen recasts are accounting for a large part of chains’ capex budgets for 2017. The aim of the moment is to boost throughput and capitalize on off-premise demand.

The Mediterranean fast casual began testing third-party delivery

A look at the reports for public companies reveals some definite directional arrows for the industry as a whole.

The revised format features a special to-go area and a new beverage line.

With one foot in HR and the other in marketing, Jensen has the express job of making employees feel good about their positions at Zoës Kitchen, the Plano, Texas-based Mediterranean fast casual with more than 110 units

Over four days and almost three dozen general and breakout sessions, attendees of the Restaurant Leadership Conference were treated to experiences and insights that extended far beyond business.

Second-quarter sales growth spurred a 30 percent rise in revenue at the fast-casual Mediterranean concept.

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