Shake Shack debuts a chicken sandwich

Shake Shack has added a chicken sandwich to its menu at its three Brooklyn locations for a limited time, following much speculation that the chain would begin serving the protein in a new menu item or spin off its brand with a chicken-focused restaurant.

The ChickenShack, which features crispy chicken, lettuce, tomato, pickles and buttermilk-herb mayo, sells for $6.29. It’s the first chicken sandwich to be offered by the burger chain, which currently offers a chicken dog, a version of a hot dog made with chicken, apple and sage sausage.

By adding fried chicken to its lineup, Shake Shack positions itself to compete with fried-chicken juggernaut Chick-fil-A, which was recently rated consumers’ favorite quick-service restaurant, and Yum! Brands' expanding chicken concept Super Chix. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Restaurants can learn some foodservice tricks from supermarkets

State of the Plate: Nancy Kruse, RB’s menu trends columnist, says grocers are stepping up their game, and restaurants need to keep up.

Financing

So you are opening a restaurant in a Walmart? Good luck with that

The Bottom Line: The retail giant is adding regional restaurant chains to its stores, giving them some key exposure. But there are some real drawbacks to pay attention to.

Financing

The FTC signals a tougher stance on franchising, for now

The Bottom Line: The agency’s comments last week represented some of its toughest regulatory moves on franchising in years. But the election might have a say in it.

Trending

More from our partners