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Snooze gets funding for growth

snooze french toast plate

Not sleeping on a new shot at growth, Snooze, an A.M. Eatery, said it has landed an investment from private-equity firm Stripes Group.

Details of the investment were not disclosed.

The 17-unit breakfast-and-brunch concept—which got its start in Denver in 2006 and has since expanded to Arizona, Texas and California—said it plans to add restaurants in both new and existing markets.  

Three Stripes Group partners will join the brand’s board of directors, including David Swinghamer, former CEO of Shake Shack, who earlier this year invested in the Sweetfin poke concept.

As part of the deal, New York City-based Stripes Group also obtained shares held by a previous investor.

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