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BrandInsight
FROM OUR PARTNER

Lamb Weston

Lamb Weston

For more than 60 years, Lamb Weston has been a leading supplier of frozen potato products to customers around the world, and a bellwether of innovation within the potato industry.

Our high-quality, high-profit line of french fries and prepared potato products can be found on every continent across the globe, from restaurants in Paraguay to grocery stores in Prague, and at thousands of retail locations in between. Our secret? A passion for potatoes, certainly. But even more important, it's the long-lasting relationships we've developed with people like you—the operators, distributors and brokers who share our same passion for this incredibly versatile food and have made it, and Lamb Weston, a cornerstone of your business. Although our company has grown dramatically over the last half a century, the core principles driving this growth have remained unchanged: uncompromising service to you, our valued partners; our tireless pursuit of innovation; and our unwavering commitment to providing you with great potato products that maximize your profitability and help strengthen relationships with your own customers.

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Topics

Help drive sales of plant-based menu items with potatoes

As more consumers continue to reduce their consumption of animal-based foods and adopt flexitarian diets, restaurant operators can help drive sales of plant-based menu items by incorporating familiar ingredients that appeal to a broader audience, such as potatoes and fries.

Marketing

Point of origin stories bring authenticity to the table

As the list of food sourcing information keeps growing, from all-natural to sustainable and antibiotic-free to grass-fed, operators face the challenge of deciding which stories to tell.