We all know today’s foodservice consumer is craving real foods and making much more informed choices. And Simplot has more of the diverse foods they desire, helping you nurture their needs and your business. We’ve stayed true to our founder’s roots to deliver a market-leading lineup of relevant, delicious foods you can trust—all backed by over 80 years of proven foodservice expertise. Starting from the invention of the first commercial french fry and continuing to this day, we deliver a market-leading lineup of relevant, delicious foods.

Visit Simplot
Page 1
Consumer Trends

5 ways to boost customer satisfaction

For operators, nothing is more important than guest satisfaction—it’s the difference between traffic-boosting positive reviews and negative scores on online sites such as Yelp. Restaurant operators ne...


7 stadiums piling on local flavor with loaded fries

With local specialties and over-the-top treats ruling, developing signature versions of staples like hot dogs, popcorn and fries is a great way to drive business.

Widespread availability of fry options means that for operators to stand out, it’s key to offer a signature twist.

Here’s a look at how some creative operators are menuing avocado in salads and in dressings.

Often, small but meaningful tweaks can help operators create better-for-you items that are still craveable.