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Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant® Advertising Cloud provides marketers with access to over 250 million registered users in the U.S., infusing accuracy, reach and accountability into cross device advertising.

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Consumer Trends

How to demystify QSR customers

Today’s quick-service restaurant (QSR) marketers know their customers better than ever before. Advancements in technology and data capabilities have empowered them to connect with consumers in more me...