BrandInsight
FROM OUR PARTNER

WinCup

Page 1
Beverage

Drive off-premise beverage sales with new flavor twists and pairings

As restaurants have shifted and adapted to an increase in off-premise orders, one menu part that may be underselling compared to typical dine-in business numbers is beverages.

Topics

Bowl over consumers with eco-friendly packaging

This new generation of to-go cups and containers fit well with diners’ parallel interests in green packaging and in portable, flavorful foods.

Consumers’ interest in a healthier, more sustainable dining experience has fueled the rise of several guest demographics that should be on restaurant operators’ radar.

Consumers are focused on what they drink, both in terms of health attributes and how it impacts the planet.