Going to the dogs
A promotion that reportedly worked for the Good Times burger concept earlier this summer was a free sundae made with frozen vanilla custard and peanut butter drizzles. To get one, it’d help if you walked on all fours, could lick ridiculous parts of your body and slavered for the sundae’s secret ingredient: dog biscuits.
The Pawbender, which usually sells for $1.25 each, was provided free to every dog who came in with a human during June and July. If restaurants can reach parents by appealing to their kids, why not try the same thing with dogs?
The idea worked, according to CEO Boyd Hoback. “It’s an unusual approach for us, but it continues to allow us to connect our brand emotionally with our customers with a product that’s proven to be wildly popular over the past few years,” he told investors.