Study: Singles embrace dining out on Valentine’s Day

valentines day for one

Single Americans aren’t shying away from Valentine’s Day dining, as 42 percent plan to visit a restaurant in celebration of the holiday of love, according to a recent OpenTable survey.

"Contrary to popular belief and defying misconceptions about their Valentine's Day habits, singles are getting comfortable with dining out on Valentine's Day regardless of relationship status," Caroline Potter, chief dining officer at the restaurant reservations company, said in a statement.

One in three singles plans to dine out with several friends or family members on the restaurant industry’s second-busiest day of the year. Nearly half of those diners said they’ll share their experiences on social media—with one in five planning to post photos of dishes ordered, according to OpenTable.

A number of restaurant chains have embraced single diners with current Valentine’s Day campaigns, including Dairy Queen’s debut of a Singles Blizzard and Hooters’ #ShredYourEx promotion. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Leadership

With Ted's Montana Grill, Ted Turner left his mark on 'America's table'

The late CNN founder and environmentalist co-founded the casual-dining chain with an unusual mission: Create a market for American bison meat. The risky bet became part of his legacy.

Operations

Not a sports bar? No problem. Independents are positioning to capture FIFA fever

The long-awaited World Cup soccer event begins next week. Restaurants and bars across the country are making some serious investments to attract soccer fans, and their business.

Marketing

Restaurant chains kick off a World Cup marketing barrage

Marketing Bites: Total consumer spending related to watching this year’s tournament is expected to reach $7.5 billion, with restaurants identified as a major beneficiary.

Trending

More from our partners