The Subway sandwich chain has a new spokesman: Tony Hale, the hapless star of such TV sitcoms as Veep and Arrested Development.
In a new ad campaign that breaks today, Hale appears in a video as a decidedly unconventional champion of lunch, encouraging apparent co-workers to take a break from their office grind and indulge in a visit to a Subway.
You know that voice in your head telling you to Save Lunch Break? Well, it’s actually the voice of Tony Hale.
Posted by Subway on Monday, December 14, 2015
Subway indicated that the spot is aimed at “working professionals,” and is part of a larger campaign, #SaveLunchBreak, that launched Nov. 3.
The video is being presented via Subway’s Facebook, Twitter and Snapchat feeds.
Food photography is spare in the video. The only product featured is an unidentified sandwich being munched at the end.
That marks a departure from the chain’s recent marketing efforts, which focused in part on a tradeup to a meatier version six-inch sub and a bundled meal called the Simple $6.
The introduction of a new star will likely resurrect observances that Subway’s best-known past spokesman, Jared Fogle, was recently sentenced to prison time for sex crimes.
Hale appears as the fussy, love-struck personal aide to the U.S. president, played by Julia Louis-Dreyfus, in the award-winning Veep, an HBO series.
He also provides the voice for a character in the about-to-be-released new Alvin & the Chipmunks movie.
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