Taco Bell figures if the pizza guys can stuff cheese into pizza crust, it, too, can stuff cheese into a crispy shell.
The Mexican fast-food giant is testing that out right now in 36 Toledo, Ohio, locations, with a product it's dubbed the Quesalupa.
Quesalupa is for serious cheese-heads. Not only is melted pepper jack cheese stuffed inside the flaky chalupa shell, but it's also layered with cheddar cheese, not to mention beef, lettuce, reduced-fat sour cream and diced tomatoes. Test price: $2.99.
Executives at Taco Bell are hoping that lightening can strike twice. It was Toledo where the chain first-tested the Doritos Locos Taco back in 2011. That taco has since emerged as one of the fast-food industry's most successful new product introductions.
These is no national roll-out date for the Quesalupa. At least, not yet. "If Toledo doesn't love it first, the rest of the country can't have it," spokesman Rob Poetsch said in an e-mail,
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