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Technology

A case for in-house delivery

Restaurant employee delivering food ordered on third party app
Photograph: Shutterstock

While many restaurants have hopped on the third-party delivery bandwagon, others have realized that keeping delivery in-house enhances customer satisfaction and helps maintain brand by virtue of total process ownership.

Case in point: Citing numerous issues, an acclaimed nationwide gourmet sandwich franchise with more than 2,800 units has taken a stance against third-party delivery. Resisting what may ultimately be an unsustainable industry trend, the company is relying on its proven internal ability to offer delivery that is faster, fresher, more consistent and more cost-effective.

Taking back control of delivery services—or not ceding this integral aspect of guest fulfillment to a third-party provider in the first place--may truly pay off for businesses. Research conducted by both the Service Management Group and Boston Consulting Group found that customers have become increasingly dissatisfied with third-party delivery services.

The research found that:

  • 35% of customers who have used third-party delivery services said they have experienced a problem with their deliveries.
  • 76% hold the restaurant itself at least partially responsible for any errors.
  • 92% of customers expected their food deliveries within 15 to 30 minutes of placing an order, but the largest delivery services averaged 49-minute delivery times.


It’s all about the point-of-sale (POS) system

From its inception, PDQ POS was designed for delivery, speed and ease of use—the top three components that streamline efficiency in this ever-changing, on-demand marketplace. Because of that, restaurants such as the aforementioned chain have a leg up when it comes to doing delivery right.

 

An essential app for in-house delivery

PDQ Driver Tracking is an essential resource for any restaurant that offers delivery services. It has been proven to lower delivery costs, maximize delivery effectiveness and easily assess driver performance—especially when it comes to unauthorized routes and stops.

The app elevates satisfaction in three ways:

  • Drivers will have everything they need to ensure delivery success (including the all-important “item reminders” to ensure everything ordered will be delivered—no forgotten fries or condiments to worry about).
  • Customers will receive appropriate text notifications and timely delivery service with food that is fresh.
  • Operators will enjoy reduced per-mileage payments and constancy through route-based tracking.

 

Developed by the technology experts at PDQ Signature Systems, a multiple award-winning technology solutions provider with more than 32 years of experience in restaurant services, PDQ Driver Tracking is undeniably effective and incredibly affordable.

To learn more about PDQ Driver Tracking, visit PDQdt.com. To learn more about PDQ’s top-rated, all-concept restaurant point-of-sale system, head to PDQpos.com or call (877) 968-6430 today.

This post is sponsored by PDQ POS

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