Chipotle Mexican Grill on Monday expanded its delivery to more than 1,500 restaurants across the country after announcing a deal with the third-party service DoorDash.
It’s Chipotle’s largest delivery footprint yet and comes just days after CEO Brian Niccol vowed in an earnings call to give consumers more “access” to the brand.
“We will provide greater consumer access, including through delivery and catering, enhance the digital experience, innovate around our menu and improve our restaurant design,” Niccol said last week.
To launch the partnership, Chipotle customers are eligible for free delivery on Chipotle orders of $10 or more placed through DoorDash from today through Sunday, May 6. Chipotle customers in areas across the U.S. where DoorDash is available can place their orders on the service’s mobile app or website.
Delivery on qualifying orders will be free during Chipotle’s regular operating hours for the entire week using the promo code GETCHIPOTLE.
Delivery is one of the restaurant industry’s biggest trends. Chipotle already has deals with other services, which will sometimes use the Denver-based chain to bolster their own business.
When they do, “Our customers respond in a big way,” CFO Jack Hartung said on the earnings call last week. He noted that delivery volumes increased by 250% during Super Bowl weekend.
“We’ll continue to expand the number of delivery partners we work with, and we’ll look to partner with them to offer compelling options to our customers,” he said.