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Chipotle launches its first digital fundraising program

With in-restaurant fundraising for schools impacted by the pandemic, the chain offers an online option.
Photo courtesy of Chipotle

Chipotle Mexican Grill is adding a digital component to its long-running school fundraising campaigns, the fast-casual chain announced Monday.

This is Chipotle’s first digital fundraising program. It will accompany the in-restaurant option, the chain said.

Chipotle has offered in-restaurant fundraisers for nearly a decade, with three-quarters of them going to school-related causes. The efforts have raised more than $50 million for educational programs, Chipotle said.

Under the new digital fundraising efforts, 33% of sales will go to educational organizations who use unique promotional codes.

“The new digital fundraising program is another example of our relentless push to replicate the Chipotle restaurant experience digitally,” Curt Garner, chief technology officer, said in a statement. “Customers can now contribute to impactful organizations in their community through delivery and pick-up orders.”

Chipotle is also allowing consumers to round-up their digital orders to benefit the Kids In Need Foundation, which partners with students and teachers in underserved schools. The program runs through Sept. 27 and will go toward providing laptops and school supplies to students.

Since June, Chipotle’s Real Change round-up program has raised more than $1.4 million for organizations supporting underserved communities, the brand said.

 

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