Dave & Buster’s is adding self-service kiosks at its eatertainment units nationwide to allow consumers to purchase and reload game-play cards, the chain announced this week.
The Dallas-based chain tested the kiosks in three markets for several months, according to the chain’s CIO JP Hurtado. He declined to provide sales metrics from the kiosks, but said results had been positive.
The goal of the kiosks is to reduce consumer friction and improve the guest experience, Hurtado said.
“The new kiosks will enable us to rethink our selling channels,” he said. “We also recently launched a new mobile app, so enabling self-service channels is a priority for us.”
Dave & Buster’s runs 134 eatertainment units in 39 states, Puerto Rico and Canada.