Restaurants can now build their own mobile apps with DoorDash.
The customizable, branded apps will allow customers to order and pay, with orders appearing on the restaurant’s tablet or POS system. The apps will integrate with loyalty programs and will allow restaurants to send push notifications and promotions.
It is part of the delivery company’s new Commerce Platform, a suite of new and existing DoorDash products for restaurants.
In addition to mobile apps, the new features on the platform are:
Phone Ordering: Restaurants can route call-in orders to a call center, an AI voicebot or an automated message.
Customer Support Solutions: A customer service line that helps resolve issues with orders or other problems on the restaurant’s behalf.
DoorDash’s website indicated that these products are still under development but invited restaurants to sign up for updates.
Existing products are:
Online Ordering (formerly called Storefront): Online ordering software. Restaurants pay a per-order processing fee of 2.9% plus 30 cents.
Drive On-Demand (formerly DoorDash Drive): Allows restaurants to offer delivery via their own website/app, with orders fulfilled by DoorDash drivers. Restaurants pay a flat fee of $6.99 to $10.99 per order.
Tableside Order & Pay (formerly Bbot): Allows on-premise customers to order and pay by scanning a QR code. It costs $50 a month, plus a payment processing fee of a 2.9% plus 30 cents.
The Commerce Platform is designed to help operators grow sales and profits through their own channels, the company said. Restaurants can pick and choose the tools they want, a la carte style.
The platform continues DoorDash’s evolution from a third-party marketplace and delivery service into a one-stop shop for restaurants’ digital ordering needs.
“Our mission has always been to develop products and services that empower local merchants to succeed,” said DoorDash President and COO Prabir Adarkar in a statement.
Also on Wednesday, DoorDash announced updates to its Business Manager App for restaurants. The app debuted in 2021 and allows operators to keep tabs on their DoorDash business from their phone.
New features include quick access to payouts and sales tracking; marketing campaign managing and reporting; and a personalized homepage feed with recommended actions from DoorDash. The updates are based on feedback from restaurants.
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