How Honeygrow uses technology with a purpose

This edition of the RB podcast 'A Deeper Dive' focuses on technology, and how innovation can help a restaurant improve its experience.
Photograph courtesy of Honeygrow

A Deeper Dive

Technology should not be added into a restaurant just because it looks cool. It has to have a purpose.

In this week’s edition of the RB podcast "A Deeper Dive," Honeygrow founder Justin Rosenberg talks about the way his chain has used technology to improve the customer experience, from the ordering kiosks that help with customization and throughput to virtual reality training.

Rosenberg believes technology inside of restaurants should have a purpose.

He also has a warning for restaurateurs who believe delivery will yield incremental sales.

The podcast also features Restaurant Business Executive Editor Sara Rush Wirth, who talks about the recently completed FSTEC Conference in Orlando, Fla., and how technology is changing the restaurant business.

Please have a listen.

This podcast episode is sponsored by CrunchTIme Information Systems.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.


Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.


Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.


More from our partners