IHOP has launched an online ordering platform nationally through its website.
The platform is part of the chain’s strategic expansion of its IHOP ‘N Go platform, which also includes delivery tests with third-party delivery services such as Amazon and DoorDash and the launch of a mobile app by the end of the year.
IHOP first tested the online ordering platform earlier this year when it simultaneously introduced packaging designed to maintain the food quality of its buttermilk pancakes and other all-day breakfast items during carryout. The chain has also created a Meals to Go Specialist Certification Program intended to train and certify IHOP employees on every aspect of IHOP ‘N Go. Each IHOP location will now have at least one staff member certified in the program to make sure its off-premise orders are running smoothly.
"More and more guests are telling us they want to enjoy the distinctive, freshly-prepared menu items they love at IHOP, but outside of our restaurants and without having to give up the quality they expect from us," said Darren Rebelez, president of IHOP, in a statement. "So, we looked at every aspect of our IHOP 'N Go business and focused on creating an exceptional guest experience from start to finish. We developed state-of-the-art packaging that keeps our signature foods—like fluffy Buttermilk pancakes—warmer longer; an online ordering system that lets guests customize their meal, just like in an IHOP restaurant; test partnerships with leading delivery companies that we know our guests are using today; and ongoing technology enhancements, like mobile capabilities, to make it effortless to find and order food quickly. As we get ready to celebrate our 60th anniversary in 2018, our expanded and enhanced to-go offering is just one of the many ways we're looking to best meet the ever-changing needs of our guests."
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