More customers around the country will be able to track their Domino’s Pizza driver in the coming months.
The Ann Arbor, Mich.-based pizza chain said Monday that a quarter of its U.S. locations will deploy GPS driver tracking technology by the end of the year. And “a significant portion” of the remaining locations will get it next year.
The technology enables customers to track the location of their driver through the company’s smartphone app, giving them a better idea of when to expect their pizza.
But it also gives store managers more information, enabling them to better manage deliveries and make the process more efficient.
The company said its delivery drivers can use navigation and one-touch customer callback as part of the technology. Customers are also better prepared to meet them when they arrive.
“Customers are not the only ones who love the technology,” Dennis Maloney, Domino’s chief digital officer, said in a statement. “Store managers and delivery experts do as well because of the transparency it provides and how it improves the delivery experience for everyone.”
The technology will also help Domino’s get more competitive with third-party delivery providers that have grown in recent years and have long deployed GPS driver-tracking technology.
The third-party services have been taking some business away from Domino’s in recent quarters.
Domino’s has also been working to bolster its own digital and technology-based efforts to make the ordering and delivery process simpler. Today, the brand generates nearly two-thirds of its business through digital channels.
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