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Technology

Optimizing the off-premise experience for efficiency and profitability

In the past year, consumers have discovered how easy it is to pick up their phone, push a few buttons and pick up their favorite meal minutes later at their neighborhood restaurant.

Many operators displayed incredible creativity in making order pickup quick, convenient and contactless. Yet often, these efforts prove unsustainable, as they cause significant inefficiencies and expenses.

Experience matters—for customers and employees alike

It’s important for operators to find solutions that make their efforts more long-lasting. Apex solves these challenges with proven automation that makes order pickup contactless, convenient and even fun. The solution can be easily integrated into existing digital ecosystem, providing deeper data and analytics to improve planning and efficiency.

Employees can simply load multiple orders and move on, knowing they’ll be delivered to the right customer with no mistakes. When restaurants and brands provide a great experience, customers notice, increasing the chances they’ll come back again. Meanwhile, staff efficiency increases, growing the number of transactions executed during peak hours. With employees feeling less stress and processes being more efficient, the operation overall runs smoother and more profitably. 

The future of foodservice is bright—and more efficient

As 2020 pushed many leading brands to rethink their restaurant design and processes, automation made major inroads. Smart, contactless order pickup will be a deciding factor in customers’ choices in 2021.

On December 15, 2020, Welbilt, Inc. and Apex announced a global licensing partnership to manufacture and distribute the Flow-Thru 10,000 Order Pickup Solution through the Merco Brand. 

Merco has long been known for innovative products that help industry leaders deliver quality food to their customers. With this partnership, Merco will help its customers make the most of the significant opportunity in off-premises sales. 

What’s more, the Welbilt-Apex worldwide licensing partnership means that these smart order pickup solutions are now available from one of the most trusted names in foodservice equipment. It will help operators ensure speed of service to customers, while providing scalability and global reach across all their locations.

Both Apex and Welbilt look forward to being part of operators’ transformation toward faster, more efficient off-premises offerings in 2021. 

For more information, visit www.apexorderpickup.com or www.welbilt.com.

This post is sponsored by Apex Order Pickup Solutions

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