Bikky, a New York-based restaurant customer data platform, on Monday said it has raised a $5.25 million seed round.
The round was led by Equal Ventures, Gutter Capital and Version One Ventures.
The platform is designed to give operators the ability to collect more data on their customers, including how many diners they serve and how frequently they return. The goal is to help operators make data-driven decisions to increase customer retention and frequency.
The company was founded by Abhinav Kapur, who got the inspiration for Bikky from Amma, a New York City restaurant owned by his mother-in-law. The goal of the program, which integrates into operators’ point-of-sale systems, is to maintain relationships with customers “and do so at any scale.”
“These tools have been table stakes in retail and e-commerce for a decade and have only been available to the largest brands until now,” Kapur said in a statement. The company integrates with various systems to aggregate customer data across in-store and off-premise platforms.
Ricky Richardson, CEO of the 66-unit South Carolina-based Eggs Up Grill, said in a statement that the program “generates significant incremental sales for our franchisees.” He said the program pulls check-level data to enable targeted messages by customer behavior. Franchisees can access data to identify high-value customer segments on which to focus messaging.
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