2014
Early 2014
Shifts brand position toward wellness and an elevated experience to “rethink how we drive customers into our cafes”
April
Officially unveils Panera 2.0, a $42 million initial investment
June
Announces policy to remove all artificial colors, flavors, sweeteners and preservatives from its menus by the end of 2016
100 percent of franchisees commit to adopt Panera 2.0
Q4
Panera enjoys strongest same-store sales growth in 18 months