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Technology

Timeline: Panera's 2.0 vision in focus

By Restaurant Business Staff on Feb. 04, 2016
Panera Bread

2011

Panera envisions an “enhanced customer experience enabled by technology that would position [it] ahead of the competition in an increasingly digital and omnichannel world”

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Panera 2.0

2012

Creates Panera 2.0 prototype

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Panera Bread

2013

Starts building e-commerce and tech infrastructure to support Panera 2.0

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Panera You Pick 2

2014

Early 2014

Shifts brand position toward wellness and an elevated experience to “rethink how we drive customers into our cafes”

April

Officially unveils Panera 2.0, a $42 million initial investment

June

Announces policy to remove all artificial colors, flavors, sweeteners and preservatives from its menus by the end of 2016

100 percent of franchisees commit to adopt Panera 2.0

Q4

Panera enjoys strongest same-store sales growth in 18 months

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Panera Rapid Pick Up

2015

March

Launches citywide delivery for the first time to homes and businesses in Louisville, Ky.

June

Begins airing national advertising campaign: “Food As It Should Be”

October

Nearly 300 Panera 2.0 cafes operating

Digital orders reach 22 percent of sales at Panera 2.0 locations

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Panera clean soup menu

2016

January

“Clean” soup menu debuts

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Panera Bread

What's next?

This fast-casual leader fell behind the pack. Will its reinvention be enough to bring it back to the top, and fast enough to keep investors at bay? We look at Panera 2.0 and where it's going next. READ MORE

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