Shifts brand position toward wellness and an elevated experience to “rethink how we drive customers into our cafes”
Officially unveils Panera 2.0, a $42 million initial investment
Announces policy to remove all artificial colors, flavors, sweeteners and preservatives from its menus by the end of 2016
100 percent of franchisees commit to adopt Panera 2.0
Panera enjoys strongest same-store sales growth in 18 months
Launches citywide delivery for the first time to homes and businesses in Louisville, Ky.
Begins airing national advertising campaign: “Food As It Should Be”
This fast-casual leader fell behind the pack. Will its reinvention be enough to bring it back to the top, and fast enough to keep investors at bay? We look at Panera 2.0 and where it's going next. READ MORE