Black Box Intelligence (BBI), one of the restaurant industry’s most trusted names in performance data and analytics, last month acquired Yumpingo, a leading guest experience management platform.
This strategic move is set to reshape how restaurants manage their operations and customer experience — delivering deeper insights and faster, smarter decision-making.
The acquisition is a critical milestone in BBI’s broader vision: building the AI Command Center for Restaurants — a centralized intelligence hub that unites guest feedback, operational performance, workforce dynamics, and financial benchmarks.
With rising labor costs, consistently shifting guest expectations, and continuing operational complexity, the timing of this integration is designed to help operators meet these challenges head on.
What Yumpingo Brings to the Table: Reviews + Surveys + Social in One Place
Yumpingo’s superpower is its ability to collect transaction-level guest feedback at scale, capturing specific opinions on menu items, service touchpoints, and overall experiences. Through direct integrations with POS systems and loyalty programs, the feedback captured is not only granular but also immediately actionable.
By combining Yumpingo’s data with BBI’s industry-leading analytics and benchmarking, restaurants gain unprecedented visibility into exactly where issues occur and why — enabling rapid improvements.
“This acquisition is about more than adding technology,” said Mark Dillon, CEO of Black Box Intelligence. “It’s about supercharging our ability to help restaurants execute with confidence. With Yumpingo now part of the BBI ecosystem, our clients will benefit from a deeper understanding of the guest journey and performance levers at every level — from the brand, down to the dish.”
Yumpingo’s global reach — spanning Europe, Africa, the Middle East, and Australasia — also extends BBI’s footprint beyond its U.S. stronghold, delivering localized insights that reflect regional dining behaviors and expectations.
The integration of Yumpingo’s real-time surveys with BBI’s existing GuestXM platform creates a unified Voice of the Guest solution. Now, operators can correlate guest sentiment from reviews, surveys, and social channels with operational and financial data to uncover root causes and improvement opportunities with unmatched precision.
Powering the AI Command Center Vision
Earlier this year, BBI launched Performance Intelligence, its AI-driven platform designed to deliver targeted operational insights. The addition of Yumpingo’s capabilities takes the platform’s depth and actionability to the next level.
With Guest Intelligence — BBI’s proprietary AI engine — at its core, the combined datasets make the AI significantly more powerful. It identifies trends, recommends next steps, and even forecasts outcomes, all based on the unique dynamics of each restaurant.
This is about more than just data collection; it’s about turning feedback into action, seamlessly and at scale. The result: a smarter, more agile, and more responsive restaurant industry.
George Wetz, CEO of Yumpingo and now General Manager of BBI’s guest experience business unit, summed it up: “We’ve partnered with Black Box since 2022 and have been consistently impressed by their innovation pace and product vision. Now, as one company, we can take everything we’ve built — from our best-in-class survey tools to our passion for real-time insights — and scale it like never before.”
For restaurant leaders, this acquisition signals a new era: one where every aspect of performance — from menu items to employee engagement to financial results — is connected, measurable, and optimized through AI.
This post is sponsored by Black Box Intelligence