Uber Eats has tapped the protagonists of ’90s buddy comedy “Wayne’s World” to drum up support for independent restaurants alongside a $20 million relief effort.
Mike Myers and Dana Carvey reprise their roles as Midwestern rockers Wayne and Garth in the delivery company’s upcoming Super Bowl spot, urging viewers to eat local. The ad also features rapper Cardi B.
As part of the campaign, Uber Eats will spend $20 million to support local restaurants over the next six months. The effort includes $4.5 million in grants for Uber Eats partners facing financial challenges and a Restaurant Contribution button in its app for which the company will match donations.
Uber Eats will also waive some fees for restaurants through July: It will charge 0% for pickup, 0% for processing orders that come through a restaurant’s website and no charge for daily payouts to increase cash flow.
And it will reduce fees for consumers ordering from independent restaurants, including free delivery this weekend (Feb. 3-7) for the Super Bowl.
“Restaurants continue to face unprecedented challenges this winter. Uber’s support underscores the importance of the entire restaurant and foodservice industry working together as one to advance our recovery efforts,” said Tom Bene, president and CEO of the National Restaurant Association, in a statement.
Uber Eats’ rival DoorDash also announced a Super Bowl ad, which will feature characters from “Sesame Street,” and highlight the many things DoorDash now delivers.
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