Running the iRestaurant
Restaurants across the country have dabbled in iPad usage, primarily back-of-house for inventory or front-of-house for wine lists. But few have jumped in to the extent that Christian and Nacasha Ruffin, owners of Atlanta’s Do restaurant, have.
If you took a United or Delta flight to the 2012 Restaurant Leadership Conference in March in Scottsdale, Arizona, you had the option to forego a printed boarding pass, using a QR code sent to your smartphone instead. In a world where 80 percent of the population owns a mobile device (and only 47 percent own a toothbrush), cellphones and tablets are replacing pagers, wallets, credit cards and even keys. Here’s a round-up of mobile solutions from the floor of RLC to keep an eye on.
Food is a very visual experience, from admiring a frothy pink cocktail to ogling a perfectly rolled piece of sushi. That’s why restaurants are dipping their toes into the Pinterest waters. Hot social media properties have come and gone, but few have made any headway against the 800-pound gorillas of Facebook and Twitter.