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Technology

The latest news and trends in restaurant technology
Technology

How a failing guest feedback program helped Texas Steakhouse improve

What happens when your guest feedback programs insist your customers love you, but your restaurant is empty? That was Terry Smith’s dilemma when he was brought on board as consultant for Texas Steakhouse in 2008.

Technology

Yield management: An alternative to the discount deal?

While standard practice in other industries—hotels and airlines use it constantly—yield management models are still fairly new to the restaurant sector.

Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.

Restaurant leaders’ growing reliance on interactive technology catapulted the topic onto the main stage of the RLC for the first time this year.

The restaurant industry’s shift to mobile technology was reflected on the show floor of this year’s NRA conference, with exhibitors showcasing the latest apps for everything from customer loyalty programs to systems for online ordering, labor scheduling, payments, and guest entertainment.

Dunkin' Donuts announced its mobile app for iPhone and iPod Touch has added support for Apple's Passbook, allowing people to run on Dunkin’ faster and more conveniently than ever before.

In February, Zoës Kitchen joined the growing ranks of fast casuals offering a smartphone app. Free for download on iTunes and Google Play, the LIFE...

When Firehouse Subs partnered with King’s Hawaiian to offer the King’s Hawaiian Pork & Slaw sandwich, it was the first time the sweet bread producer had partnered with a restaurant chain. To commemorate the occasion the “Lei Your Love on the Line” video contest was born.

As Shake Shack has grown from its humble beginnings into a family of 15 stores in three countries, so has its social media fan base. To support their avid and active customers, they redesigned and relaunched their website.

Zeroing in on 1 million fans on its Facebook page, CiCi’s Pizza is ready to branch out to other social media platforms, most notably Instagram and FourSquare, two places where its guests are spending a lot of time.

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