Sign of distress
A stab at a political joke turned a billboard for Indiana's Hacienda Mexican Restaurant chain into a nightmare—or a marketing dream, depending on how you look at it.
The outdoor come-on proclaims that Hacienda features “the best Mexican food this side of the wall,” a clear reference to Donald Trump’s pledge that he intends to erect a barrier on the Mexican border to stop illegal immigration.
Some Latinos were so outraged that they asked a South Bend community center, La Casa de Amistad, to reach out to Hacienda in protest.
A representative of the 14-unit chain said the line was intended to be funny, not inflammatory, but a La Casa executive maintained that the quip was offensive, not humorous.