Wendy's uses Facebook to solicit menu ideas

Wendy’s, one of the industry’s more active users of Facebook, has just begun a new social media campaign that plays off its just-introduced berry-topped salad.

Customers of the burger chain are encouraged to pass along menu suggestions via self-made videos. All six posted on a special Facebook page as of yesterday were ideas for additional uses of fresh strawberries and blueberries, the key ingredients in the new Berry Almond Chicken Salad.

For instance, one submitter suggested that the strawberries be used for a chicken wrap. Another urged the burger giant to add a smoothie made from fresh blueberries.

The first 100 customers to have their video suggestions posted will be given a $25 gift card, the page explains. It’s accessible from Wendy’s main Facebook page via a link.

Patrons are also invited to post ideas via Twitter and Facebook and to use those channels to spread the word about the program.

The engagement program follows a Facebook campaign for Wendy’s new “natural” fries. A spot check of that effort found more than 6,000 patrons posting to Wendy’s Facebook wall per day. 

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